Test and Experiment

As a marketer, I am constantly running tests to understand the market and create better ads. It is a slow and iterative process, but over time it gets results.

The same thing applies for our lives and personal development. I fully acknowledge that not every tip I give is perfect for everyone’s life. That’s impossible because we are all so different. But, what it does do is it introduces new opportunities for personal growth that you might not have thought of before that might be worth a try!

Try to experiment and test things out. If you want to make a change, there is no one way to do it, and that’s why you need to figure it out for yourself. All tests are made up of 3 fundamental components.

First is to plan. you need to know what you are looking to learn so that you can optimize your actions to highlight those metrics. Second is to execute by implement the plan, and give it a fair shot. I know that creating new habits can feel uncomfortable at first, but that’s the nature of anything that challenges your status quo. Stick to the timeline you established in your plan and don’t conclude anything before everything has run its course. And Last, is to evaluate. Understand findings of your experiment, and reflect on how the results relate to your pre-experiment expectations. 

To give a personal example of this, this process is how I started taking cold showers. For one week I took only cold showers, and it was miserable. The next week I took half cold showers, and it still sucked, especially at night. Then the third week I decided to do 15 seconds of cold at the end of my shower, excluding showers after 9pm, which is the perfect amount and what I have continued to do for the last 9 months.

Give it a try, or maybe I should say, test it out! I’m curious to know how it goes for you.