The Law Of Diminishing Intent

My personal mission statement is to help turn human intention into action. I believe that if people were to live out their best intentions more often - to get healthier, be more focused in their work, value their relationships more, give back to their local community - then their life would change and the world would be a better place.

There are many things that get in the way of us living out our best intentions, but the one that is most overlooked is time.

There’s something called ‘The Law Of Diminishing Intent’ which basically suggests that the longer we wait to take action on our intentions, the less likely it is that we will. In other words, if we want our dream life and lifestyle to be a reality, to get the results we know we deserve, then we need to make bigger, faster, bolder decisions before the opportunity is lost.

For example: A guy who finds a girl attractive is most likely to strike up a conversation with her if he acts on it quickly, and is more likely to miss out on it as time passes. Someone who’s ready to make a radical change to their lifestyle is more likely to follow through on it if they take decisive action immediately rather than wait to figure out all of the details.

Time is an intention killer because as we wait, we give our mind the chance to talk us out of it. We rationalize, justify, and delay until eventually the moment has gone. And unfortunately, when that happens we don’t get what we want deep down and our good intentions don’t materialize. 

So if there’s something you know you want, find a way to take action on it sooner than you’re ready. Capitalize on the good intentions and conviction you have in a moment to shape your environment in such a way that it attracts success. 

Whether it’s getting started with a program, telling someone how you feel, reimagining what you want in your career, or reaching out to plug into an impact initiative… If you really want it to happen, then you need to take action on it. Otherwise it’s just a fantasy, a vision for how you know life could be, but it doesn’t change your everyday reality.